Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. These include social media, paid search, organic search, paid social, affiliates, email marketing, marketing automation, and many more. Considered purchase funnels are not quite there yet but moving in the direction of B2B funnels.

Software 101

Software Marketing Analytics B2B 101

Webbiquity SMM

DECEMBER 19, 2017

Yet another post about 2018 B2B marketing trends? This piece compiles and analyzes the predictions of more than 100 B2B marketing professionals as published in 10 highly-ranked posts over the past month (best!). . ” — 2018 Trends: B2B Marketing , Edelman. “Marketers are increasingly data-focused and data-driven.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210

Research Social Media B2B Marketing 210

Convince & Convert

FEBRUARY 23, 2012

They already have the credit card data put together. It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. In many cases, you just see one ad, one promoted tweet per keyword per search. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing.

Social Media 119

Social Media Adwords B2B Training 119

Webbiquity SMM

APRIL 29, 2014

This approach isn’t SEM (paid search) though SEM is a key component of a wider WPO strategy. The B2B Marketing Guide to Paid Content Distribution by B2B Digital Marketing. ** 5 STARS. ” Running AdWords ads and examining keyword performance is another option. .” by MediaPost.

Brands 204

Brands SEO Press Release Engineering 204

Techipedia: Tamar Weinberg

JANUARY 5, 2011

The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. The Ultimate Guide to Keyword Competition (Wordstream): WordStream asked 35 experts how they evaluate their competition in the search engines.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

MARCH 11, 2013

David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.” David Erickson (again) presents some interesting data on how SEO pros handle inbound marketing. As with WPO, it all works together.

SEO 192

SEO Paid Search Engineering Reputation 192