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Share of voice: Measuring it for social media, PPC, SEO and PR

Sprout Social

Social media share of voice metrics extract insights from authentic conversations that are happening on social media. It’s particularly important to track while running a new campaign. Here’s how to find this dat: from your Google AdWords account, go to the Campaigns tab and click on the columns icon.

SEO 144
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Women in Blogging: 125 Fearless Female Bloggers

Kikolani

Her blog, Digital Shenanigans , covers online reputation management, paid search, social media, and more. Her latest posts include How Reading And Book Buying Has Changed With The Kindle , Writing, Blogging And Authenticity With Justine Musk, The Tribal Writer , and Becoming An Indie Author: Is Success Based On Luck.

Blogger 168
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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Sexy Numbers: Measuring ROI in Social Media Campaigns (ReveNews): This article has some great insights on how you can tackle that elusive ROI question. How to: Calculate the ROI of Your Social Media Campaign (Mashable): Jamie Turner offers suggestions on understanding qualitative, quantitative, and ROI metrics. This is it.

Marketing 279