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Janet Fouts

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What Online Marketers Can Learn From the Red Bull Jump

Janet Fouts

OCTOBER 15, 2012

Yesterday was a momentous event in advertising history. It’s also a great lesson in how marketing on and offline has changed. Here’s this week: Youtube. Even the chevy ad that got such great coverage in this case, and potentially supported a big part of the marketing expenses for Red Bull.

Marketing 144
Marketing Eventful iPhone YouTube 144
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CEOs-Roll Up Your Social Media Sleeves

Janet Fouts

FEBRUARY 27, 2013

It may sound like a recipe for disaster for any CEO edgy enough to take center stage in a content marketing strategy…except when it works. million in new venture funding , Dollar Shave Club CEO Mike Dubin spent some of that money on a YouTube video that cast him in the leading role. Armed with $9.8 Attracting new talent (80.9%).

Social Media 142
Social Media Survey Loyalty Apple 142
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