Remove influence
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Marketing Is Dead

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If I can understand what Lee is saying (and it's not very clear), it sounds like he is saying that traditional advertising is dead (as we have known it to date). This is what the article says: "Traditional marketing - including advertising, public relations, branding and corporate communications - is dead. But they are.

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Why You're the Key to Social Media Success

Convince & Convert

[link] blur Marketing Why You’re the Key to Social Media Success [link] [link] Kimber Johnson Why You’re the Key to Social Media Success… [link] (from @JayBaer) [link] Sadie Harris Why You’re the Key to Social Media Success [link] [link] Joey Strawn What are you doing to influence the use of social media in your organization?

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Klout and the Reality of Return on Influence

Convince & Convert

Jay: Which brings us to today’s book, Return On Influence. There was a reason why nobody in social media has written a book about the nature of influence. I turned to experts like you and to Robert Scoble , and the famous acclaimed author, Robert Cialdini , the author of “ Influence at Work.”

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As the ability to deliver these tasks via mobile meshes with geo-location technologies and intelligent advertising, this ‘C’ of the three C’s will truly blossom and become powerful for the brands that get it right. If you can control the constraints of a system, you can influence the order within that system.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. today’s Web, buying decisions are influenc… [link] [link] Innovate AZ Why You Should Use a Content Rationale Report: Little is the new big.On