Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Hootsuite

OCTOBER 1, 2019

On Instagram, more than other social media platforms, every hashtag you use has the potential to open that post—and your brand as a whole—up to a whole new audience. More than that, have you differentiated your Instagram audience from your social media audience as a whole? Geotag your location.

Instagram 111

Instagram Geotagging How To Tourism 111

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Buzz Marketing for Technology

JUNE 27, 2008

Why Filtering is the Next Step for Social Media. You get a good choice of conditions built from combining choices in two drop-down menus; you can then add multiple conditions to each rule e.g. "Title : contains : geotag". So if something is tagged with IPhone, I can read all of them at once. social networking.

RSS 270

RSS Feed Feedly FeedBurner 270