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The Cost of a Tribe

Akamai Marketing

Tweet “Just Do A Social Media Advocacy Campaign” In social media and in other areas, we’ve been seeing a big surge in “advocacy” and “crowdsourcing.” If you’re interested in hearing more about motivations in marketing, I’m holding a free webinar on September 19 at 9AM PST.

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Is Starbucks the Most Dangerous Competitor to Facebook? | E.

Convince & Convert

The era of the hyper-relevant advertisement is upon us. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country. And that example is just scratching the surface.

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