Socialmedia.biz

JANUARY 14, 2020

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). In a global meta-analysis of video advertising data, Facebook discovered your message is 1.23x more likely to be remembered when you make your brand identifiable in the first 3 seconds of a video ad.

Mobile 90

Mobile Engagement Organization Video 90

Ignite Social Media

FEBRUARY 11, 2021

Viewable Impressions: Standard measure of ad viewability defined by the International Advertising Bureau (IAB) to be an ad that which appears at least 50% on screen for more than 1 second. Reach/Reach Percentage: The number of unique people exposed to a brand’s advertising one or more times. The sum of all ratings (e.g.,

Social Media 171

Social Media CPC CPA Aggregator 171

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. An important takeaway for advertisers. In both the case of Buffer and Animoto, Stories consistently reduced advertising costs in regards to cost per thousand impressions (CPM) and cost per view (CPV): Animoto: Stories 57 percent less expensive for CPMs and CPCs than the feed.

CPC 111

CPC Video Cost CPM 111

Buffer Social

FEBRUARY 19, 2019

According to a recent report from Nielsen, U.S. An important takeaway for advertisers. In both the case of Buffer and Animoto, Stories consistently reduced advertising costs in regards to cost per thousand impressions (CPM) and cost per click (CPC): Animoto: Stories 57 percent less expensive for CPMs and CPCs than the feed.

CPC 85

CPC Video Cost CPM 85