Social Media Definitions: KPIs and Other Valuable Terms to Know
Ignite Social Media
FEBRUARY 11, 2021
Viewable Impressions: Standard measure of ad viewability defined by the International Advertising Bureau (IAB) to be an ad that which appears at least 50% on screen for more than 1 second. Reach/Reach Percentage: The number of unique people exposed to a brand’s advertising one or more times.
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