Webbiquity SMM

JANUARY 2, 2013

” The only tactic that fares worse is print advertising (9% very effective vs. 30% not effective). ( Leads from inbound marketing cost on average 61% less ($135 vs. $346) than outbound marketing leads. The next-most-effective lead gen tactics are paid search (32% vs. 9%) and webinars (30% to 6%). ( B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 19, 2017

More Video: Though it’s still expensive to do well, online video tools are helping to bring down production costs. There’s a growing realization that insightful white papers, pithy blog posts, and slick social media graphics don’t mean much if your product is difficult to purchase, implement, or use.

B2B 293

B2B Trends Analysis Marketing 293

Webbiquity SMM

FEBRUARY 26, 2019

Online advertising: Regardless of company size, roughly one in five marketers say this is where they will spend the most over the next couple of years. Text: Firms tend to spend proportionally more on written content (white papers, ebooks, blog posts, etc.) Email: There’s a significant shift here as companies grow.

Strategy 161

Strategy ROI SEO B2B 161

Convince & Convert

APRIL 22, 2016

So, using Sigstr gives you the ability to take your employees’ work email signatures, not their personal, their work email signatures and insert graphical banners in those signatures that then click through to your landing page, to your sign-up page or video, your white paper, your webinar, whatever. Dan: Right.

Campaign 60

Campaign Groups Groups Analytics 60

Webbiquity SMM

NOVEMBER 28, 2011

16 social media statistics that might surprise you by Communications Conversations Arik Hanson lists social media stats from various sources showing that 75% of brand ‘Likes’ on Facebook come from advertisements. Paid search ads, however, still outperform both. And 73% of U.S. companies now use social media for marketing.

Statistics 219

Statistics Research Social Media B2B 219