Webbiquity SMM

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Yet marketers continue to spend heavily on online advertising. Branding Bricks ).

Hubspot 100

Hubspot Marketing B2B Survey 100

Webbiquity SMM

NOVEMBER 12, 2012

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Content Marketing. Image credit: Ajax Union. Inbound Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

MAY 16, 2011

HubSpot last week released the Marketing Data Box , a 3.4 While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing? Content aggregation ?). Email is the #2 priority.

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

FEBRUARY 10, 2015

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. 01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing.

Statistics 50

Statistics Social Media B2B Hubspot 50

The Realtime Report

DECEMBER 18, 2018

Over the past few years, many brands have fallen into the habit of using social networks primarily as distribution platforms for content and advertising. I will focus on quality, not quantity, when it comes to content. I will use social media to engage, not just to post. Ultimately, focusing on quality is vital. Transparency.

Marketing 89

Marketing Metrics Privacy Mobile 89

Convince & Convert

MAY 10, 2012

Jay : So the premise of this post is that we spend a lot of time in social and in content marketing talking about eyeballs and how much traffic do we have and how many visitors do we have and how many unique visitors do we have and all this. If your content is not mobile friendly, that’s the first thing you should do.

Hubspot 114

Hubspot Mobile Analytics Google 114

Webbiquity SMM

JANUARY 17, 2011

At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. Study: Social Media Affects SMB Purchasing Decisions by HubSpot Blog. B2B advertising spending on social media is forecasted to grow at an annualized rate of 21% through 2013.

Research 210

Research Social Media B2B Marketing 210