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Get to connection faster: social customer care powered by HubSpot and Sprout

Sprout Social

According to HubSpot , “Happy customers spend more money and refer their friends and family members to companies that help them succeed—and dedicated customer service plays a critical role in customer happiness.” Partnering with HubSpot for deeper—and faster—connection on social.

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How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Paid media includes social media advertising, sponsored stories and native ads. Shared media is about engaging stakeholders on social networks.

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Become the Pied Piper of Community Building

Waxing UnLyrical

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. Think about content as your bait. When you make a video, it’s an advertisement.

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How marketing automation empowers your team, and whole org

Sprout Social

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload.

Team 108
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Must have digital skills for PR pros

Sherrilynne Starkie

They need to have SEO expertise and digital advertising know-how. They need to be able to create content across multi-formats and to write code. Adwords certification demonstrates basic and advanced proficiency in online advertising. HubSpot and Hootsuite both offer certification too.

Skills 179
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Top B2B Brands on Social Media

Social Media Strategies Summit

1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. But Hubspot understands their target audience, and focuses their marketing around providing valuable resources to their consumers. PRIORITY PLATFORM: Facebook and Instagram Advertising. TAKEAWAY: Be a resource. Source: Shopify Facebook.

B2B 150
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10 Reasons to Use Article Writing Services

Writtent Blog

If you’ve been online for any amount of time recently, you know content marketing is the way to go–it increases website traffic and saves you money over traditional advertising costs. So you brainstorm content topic ideas and create a strategy , and then you realize: That’s a lot of content.

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