5 Musts for Lowering CPA and Raising Conversion Rates on the Google Display Network
Bill Hartzer
NOVEMBER 29, 2012
It’s not enough to just test one keyword against another; marketers on display networks should be making lists of keywords to test against the others. The bulk of the time, however, those pages that relate most closely to the subject you’re advertising will have the greatest success. Test Keyword Lists. Ad Testing.
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