Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 22, 2010

Brand Communities Take your best customers – the 1% that really give a damn about you – and activate them. Certainly, brand communities like My Starbucks Idea and Fiskateers are successful in this arena – and we’ll soon see many more companies using their Facebook fan pages in this fashion.

Social Media 128

Social Media Social CRM Loyalty Web 2.0 128

Laurel Papworth

APRIL 9, 2010

Would you support a cyberbully by advertising on his site? If you move that into personal attacks – continually identifying e.g. pointing the finger and naming a person – you will find that you create a negative community with negative comments and a negative tone. What is a cyberbully? Or should we speak up?

Case Study 104

Case Study Study Blogger Communities 104