Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Billions and billions of dollars are spent on advertising.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

FEBRUARY 10, 2010

“We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# If you take Flowtown for a spin (they have a free trial), will you please tell us all how it goes in the comments? Here's why: [link] [link] Alex de Carvalho 21% of US adults are online abstainers. Im Jay Baer.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. As Jay Baer recently [.] Im Jay Baer.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Convince & Convert

SEPTEMBER 8, 2010

I remember quite clearly being told that one of my regional clients couldn’t advertise on MySpace.com because we didn’t have a budget of at least $25,000/month. And that’s why your social media strategy must be tools-agnostic. The Live Feed and Social Graph is what they are selling marketers on.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. This is a social address book, and social CRM application at each extreme. It is a paid feature, you buy credits and can do emails one at a time selectively. disconnect your internet.

Social Media 155

Social Media ScoutLabs Company Consultant 155

Convince & Convert

APRIL 7, 2010

from @themaria from @glassesgeek from @imediamichelle There were a lot of comments about not caring as much about real-time reviews, but rather caring more about reviews/tips from people you actually know. Go for it in the comments. This is really what Facebook ends up showing (via pictures, comments, etc)- just in hindsight.

Foursquare 152

Foursquare Analysis Consultant Mobile 152