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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? But where does one begin?

Strategy 226
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” The idea is a lot to mull over, so we’ve curated some more fabulous lessons to help you reach the next level: 1. Wait, what?

Content 72
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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

I was watching a video where one content marketing evangelist went through the strategy and creation of content in great detail , but completely ignored the importance of promoting content. At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution.

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45 Marketing Tools to Consider for 2017

Razor Social

Feedly is the easiest way to curate content from your favorite publications for social sharing. You do need a Google AdWords account but that doesn’t force you to advertise. BuzzStream. BuzzStream is a great tool for tracking and managing your influencer outreach efforts. Create multiple keyword lists.

Tools 40
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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

At first, the approach of many was, “hey, free advertising!” They started to think more like publishers in planning their content marketing and social media strategies. But the move from print to online caused advertising revenue to plunge, forcing layoffs and greater reliance on native advertising.

B2B 318
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101 Marketing Tools and Technology Tips for 2017

Razor Social

With Feedly, you can subscribe to multiple RSS feeds, categorize content, and then curate for sharing on social media. Imagine if you could automatically create an audience of people who visited your checkout page but didn’t buy so you can target them with the right advertisements. No problem! Participate in Twitter Chats.

Tools 40