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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

The first step toward content marketing success begins with (or at least should begin with) creation of a content marketing strategy. What are the best practices and frameworks for creating such a strategy? What are the critical elements to include, and pitfalls to avoid, in developing a strategy? But where does one begin?

Strategy 226
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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Without well-defined points of comparison, and continual analysis, you’ll never know whether your marketing strategy is really working, or allowing you to capture a greater share of your market. If your marketing strategy isn’t driven by metrics, make the shift towards systemic review of your actions. Business Strategy.

Analysis 106
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5 Advanced Lessons from Content Marketing World 2013

Writtent Blog

In industry influencer Doug Kessler’s talk at the show, he stated that the biggest challenge in the marketing industry was “an over-reliance on competent, professional, well-made, on-strategy content.” Craft a careful strategy to gain notice from the big fish in your industry. Wait, what? Take What’s Yours. Asking for backlinks.

Content 72
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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. Writing on social media strategy has still gotten me my share of dance and fashion clothing pitches. Search for blogs via paid tools such as Radian6, TruPulse, and Trackur.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

I was watching a video where one content marketing evangelist went through the strategy and creation of content in great detail , but completely ignored the importance of promoting content. At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution.

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45 Marketing Tools to Consider for 2017

Razor Social

You do need a Google AdWords account but that doesn’t force you to advertise. BuzzStream. BuzzStream is a great tool for tracking and managing your influencer outreach efforts. You can create email templates for outreach and track all communications through BuzzStream. Create multiple keyword lists.

Tools 40
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. It's wicked fast and being able to pull from Fbook is huge. So far so good. It’s also now pulling Youtube and a few other spots it looks like.