Is Groupon a Good Incentive for the Small Business Owner?
The Social Media Incubator
AUGUST 31, 2011
Once you discount your product over an extended period of time, you condition your target audience to expect to pay that discounted price. Also, by taking advantage of Groupon’s network, she’d never have to advertise again. Does a major discount benefit the customer or the business? Is that a huge surprise?
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