10 Important Statistics Your Company Needs to Know About Providing Discounts
Convince & Convert
DECEMBER 2, 2014
The holiday shopping season is already here and that means it’s also discount season. However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns. Let’s dissect 10 relevant statistics related to offering discounts: 1. Prepaid discounts.
Fandango Making Good Use of Group Buying
MARCH 16, 2011
However, there’s another company that is making good use of the group buying industry. Keeping under the radar, Fandango has been dishing out deal after deal through group buying websites. This deal was presented by LivingSocial as a 70% discount off the maximum value of $15 per ticket at Fandango.com. Fandango: A Leader in Group Buying? First on Groupon.
5 Group Buying Sites to Stalk
APRIL 21, 2011
Group buying sites are becoming a popular online destination for many shoppers. If you are looking to find a new online site where you can access a plethora of discounts, you should visit the below sites and start saving money – there’s something for everyone in all of these. Parents Deals is a website that offers discounts for people who are beginning to have families.
5 Easy Black Friday Marketing Tips You Still Have Time For
NOVEMBER 20, 2012
Finding deals and discounts becomes a game and your marketing is useful research material! Make sure they can quickly find you by buying up your branded keywords in Google and Bing. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media black friday cyber monday discounts marketing promotions sales special dealsBlack Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Grab them now.
Six Strategies to Boost eCommerce Conversions
FEBRUARY 3, 2015
You still may not have a good idea of who’s visiting your site with intentions to actually buy, and who’s definitely not. Behavioral targeting solutions go a step beyond convention by connecting and analyzing key data points, uncovering the buyer’s true buying motivation, and addressing their potential concerns. alone. Establishing an eCommerce site is one thing.
5 Tips: How Brands Can Use Foursquare to Grow
OCTOBER 11, 2011
Special is a kind of foursquare offer, which could be a discount or a give ways to encourage customers to engage with the brand through foursquare. Here are a few of the most successful types of offers: A discount with purchase (something like, ‘get 20% any orders over $10′). Tweet More and more people are using Foursquare to check in and share their location.
Get StudioPress Themes and Premise Landing Page Plugin for Big Discounts Today
NOVEMBER 21, 2011
StudioPress Themes: 25% Discount. I’m often asked about the design here on ProBlogger and who created it. Premise Ultimate: 42% Discount. Landing pages are specifically designed pages to call your readers to action (whether that action might be to ‘subscribe’, ‘buy’, ‘advertise’ etc. I’ve written about the importance of landing pages here. I’m also a big fan of Premise – a WordPress based software for developing landing pages by the team at CopyBlogger Media. Premise was very recently updated to version 1.2
The Three “Ss” of a Successful Live Event
SEPTEMBER 10, 2015
Pay them (or pay their travel expenses, or buy a copy of their latest book for your attendees). One thing that I’ve found effective is having tiered pricing depending on when people buy tickets. For AOC, we offer early bird discounts, and then bump the price every month leading up to our event. We can create different ticket types, discount codes, affiliate links, and more.
Social Media Users More Likely to Buy From Brands They Follow
MARCH 18, 2010
pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Users More Likely to Buy From Brands They Follow by Pam Dyer on March 18, 2010 Share People who follow a brand on Facebook or Twitter are more inclined to shop that brand or recommend it to others, according to a new report by Chadwik Martin Bailey. What’s your take? short answer is yes.
Groupon by the Numbers
JUNE 4, 2011
Number of discount coupons (Groupons) sold in 2010. Group Buying Groupon groupon data groupon numbers groupon statistics$750 million. Value of stock the company expects to sell in its IPO. $6 billion. Amount Google reportedly offered to pay for Groupon last year. billion. Value placed on the company based on 2010 investments by venture capital firms. $30 billion. billion. 94,000.
Buy Discount Vouchers | Gifts And Flowers Voucher Codes New Trend.
Stay N' Alive
OCTOBER 6, 2010
Hook A Facebook Fan Up: They're Looking For Discounts
MARCH 23, 2010
To receive discounts and promotions. Sometimes, it seems, the greatest value you can add is a good old-fashioned discount or promotion. Have you experimented with discounts and promotions on your Facebook page? also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. And here it is. People are predictable.
Eight Social Media Trends for 2011
OCTOBER 18, 2010
In short, you can now sell on Facebook by letting your customers buy, but also letting them tell their friends. Group buying. You’ve heard of sites, such as Groupon, that sell for discounts if you get your friends to “group together to buy a product or service? Social commerce. Social who? And letting their friends tell their friends. Mobile.
Group Buying! Game Changer or Not?
JULY 6, 2010
So how do you buy your t-shirts, or shoes? And maybe if you were buying an unbranded shoe or a t-shirt from janpath, you might want to take help from your friend in bargaining the prices won’t you? So, right from getting inspired to getting the location of product availability to feedback and then finally buying; shopping is social even in the offline world! How soon?
Why You Should Buy Trust Agents
AUGUST 17, 2009
Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Why You Should Buy Trust Agents Written on August 17, 2009 by Justin Levy in books , business , chrisbrogan , marketing , social media , trustagents 4 Comments - Leave a comment! If you need yet ANOTHER reason why you should buy Trust Agents by Chris Brogan and Julien Smith , today I explain what I’ve seen these two friends of mine go through over the past year to ensure that the best possible book that they could write hits bookshelves. video. See I like a balanced review.
Interesting Marketing Trends of Small Businesses [Infographic]
AUGUST 17, 2012
Facebook YouTube Twitter & LinkedIn (Tie) Other interesting facts pulled from the infographic: 67% of customers give their email addresses to companies to receive discounts and promotions. 57% of customers say they are more apt to buy a product in a store after receiving an email. Postal Service. What are the most used marketing tactics used by small businesses?
2015 Black Friday and Cyber Monday Specials for Marketers and Bloggers
NOVEMBER 24, 2015
Get 50% off your directory listing on Best of the Web from now through December 6th using discount code CYBER50. Both normally sell for $1,997 each, so that is a buy one, get one free deal. Get 25% off an annual license of Gravity Forms using discount code wpbeginner , courtesy of WP Beginner. Get 50% off using discount code CYBERBF50 until Monday, November 30th.
Is Groupon a Good Incentive for the Small Business Owner?
The Social Media Incubator
AUGUST 31, 2011
Once you discount your product over an extended period of time, you condition your target audience to expect to pay that discounted price. Does a major discount benefit the customer or the business? Here’s the main point; deals are great, but don’t let “discount-itis” get the best of you. Is that a huge surprise? Or Both? You can read Posie’s story here.
The BEST gift idea for your office!
DECEMBER 3, 2015
Buy the book for your boss, your colleagues, your friends and your Millennial family members. Contact Jamie at firstname.lastname@example.org for the latest discounts. Looking for an awesome gift for your colleagues, your boss or your Millennial staff? Look no further! –Daniel H. Pink, author of Drive and To Sell is Human. Want a bulk order? And DID YOU KNOW? photo credit ).
What Are Facebook Deals - Social Media
Social Media Network Marketing
JUNE 10, 2011
Facebook Deals comprises of the below f actors: Group buying The more people buy, the more discounts will take place Facebook Deals got introduced during the month of April 2011. It offers online coupons to customers who can avail of discounts from their local stores. Facebook recently launched Facebook Deals. The basic principles and modus operandi is the same as what Groupon is. The programme is still in its pilot stage. This pilot is introduced in limited cities: Atlanta, Dallas, San Diego, Austina and San Francisco. Has it rolled into your locale?
7 Popular Types of Social Media Fans [Infographic]
JUNE 9, 2013
They probably followed your business because they want to let their friends know that they buy products from your company and/or because they genuinely enjoy your content. If you’re using social media to market your company, you know that social media fans are not all alike. Many different types of people follow you on social networks. The Quiet Follower. The Casual “Liker”. Awesome!
20 Brilliant B2B Marketing and Digital Business Stats and Facts
AUGUST 25, 2015
When purchasing online, B2B buyers rate pricing as the most useful information (though not, generally, special offers or discounts). B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases. ( The Future of Commerce ). 7. Biznology ). 3.
10 Facts About Consumer Behavior on Facebook
SEPTEMBER 18, 2011
number of details were revealed about why and how people interact with brands on the world’s largest social network, including: For the most part, respondents said they “Like” a brand on Facebook because they are a customer (58%) or because they want to receive discounts and promotions (57%). CMB asked 1,491 respondents to share their social media habits.
What Makes Customers Loyal to Brands?
Convince & Convert
JANUARY 25, 2016
Discounts and Special Offers. Brands should provide discounts and specials for customer loyalty. health food store in my area consistently provides this kind and has a customer appreciation day once a year with very generous discounts and giveaways. Newspapers often buy in readers by offering coupons; brands can also be very persuasive with coupons and discounts.
7 Ways to Get More Facebook Likes [Infographic]
DECEMBER 8, 2013
Even a discount as small as 10% motivates people to buy from you. Sometimes content that answers audience questions or provides educational information is a better incentive than a discount or a prize, especially in the B2B space. Your ads appears while a person is browsing Facebook, so it’s unlikely that they have any intent to buy anything from you at the time.
7 Tips to Leverage the Power of SMS Marketing
Convince & Convert
MARCH 18, 2016
One or a few people may fill several of these roles, but you’ll need: an SMS marketing program expert, a retail expert, coordinators for on-location signage, digital creative designers, social media experts, a promotions specialist, an ROI and discount budget analyst, and more. “Buy now.” Not all SMS marketing campaigns are created equal. highlight to tweet). 2.
How to Measure Social Media Success for Your Small Business
JUNE 20, 2014
It is very different from that immediate, direct measurement we see from “Click Here”, “Download” or “Buy Now”. These word of mouth statements CANNOT be discounted. Measuring social media success and ROI for your business isn’t as challenging as you may think, and there are different ways to measure success to see how this is impacting your business. Here are the top ones: 1.
HOW TO: Grow your Facebook Page by 17% in 1 week!
Buzz Marketing for Technology
JANUARY 6, 2011
No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). The 1800Flowers page was running a special discount that you could get and immediately use once you like the page (called the Reveal tab – because once you liked the page it revealed the discount code for you to use on your next order). Bingo that’s it!
Is SMS Marketing Still a Viable Strategy?
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. SMS enables delivery of offers via geo-fencing, which means a customer may only need to walk by a store or relevant location to receive a discount voucher via text, as long as they are opted in to the scheme. SMS, really? Why it Works.
Email Still Trumps Social Media for Online Marketing
OCTOBER 19, 2013
This may be attributed to the frequency of discounts offered within tweets. Shoppers in rural areas tend to have fewer options for buying specialty goods locally and make more purchases online. Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search. The customer acquisition landscape is constantly in flux. Customer lifetime value.
The 10 Commandments of Customer Engagement
DECEMBER 29, 2015
Millennials have about $200 billion in buying power today , and much of that buying is done online. Perhaps it is a discount or a coupon for a discount that your customer must get by linking to your site; perhaps it is a free trial or an eGuide. If you do that, when they are ready to buy, they will remember you and come to you. By Andy Preisler. Is it all content?
7 Surprising Differences Between Male and Female Millennials: Webinar Recap
Ignite Social Media
MAY 31, 2016
But when it comes to interacting with brands in social media, the millennial men are more inclined to ask questions about products they’re interested in buying- both with their friends and through direct communication with the brand. Female millennials, report that they’re very influenced by loyalty rewards and points, freebies and discounts and coupons.
Beware Social Media Faux Pas During The Holidays
DECEMBER 22, 2014
Kmart and Auto-Reply In 2013, Kmart announced its stores would be open on Thanksgiving Day, offering discount-hungry consumers plenty of extra hours to buy gifts for Christmas. The audience in social media can be too broad for a discount tactic to be effective.” By Peter LaMotte No business sets out to commit a social media faux pas—especially during the holiday season.
Finally – A Promising Buzz in the Social Media Marketing Atmosphere
MAY 15, 2012
FreebeeCards.com. I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. They are then urged to tell all their friends about the deal and if three buy using their link, their deal is free. In April Groupon settled a lawsuit for $8.5
Women Rule the Social Web and Your Sales
SEPTEMBER 13, 2012
It showed women spend more time on the social networks than men and they also spend 30 percent more time being social, connecting with brands, and buying. In fact, women are nearly 80 percent more likely to buy something they saw on a social network than through any other channel. There is an older blog post (from January 2010) that keeps making the rounds via the web. Hear me roar!
CTA or Die: Eleven Tips for Calls-to-Action that Work
AUGUST 6, 2015
You don’t capture an email address; you don’t get someone to buy something; you don’t even get to give away something for free. Use the word “Try” rather than “Buy” – it is far less “final.” Add a benefit onto your button (“Get discount”, “Start with 15 percent discount”) like smartcustomwriting did: Offer another “bonus” once they land. By Julie Ellis.
How to Get Started with Instagram Marketing
APRIL 11, 2015
Tips for raising the profile of your product photos: Share your customers’ photos Make it easy to purchase your products by including a link to the product page Mobile coupon usage continues to climb as the world becomes more digital, so it’s important to p rovide offers and discounts along with a picture of your product and a reason that people should buy it.
Do You Want Social Leadership Super Powers?
MARCH 27, 2014
Well, as a subscriber to the blog if you enter ilovebob in the discount code you can grab the PDF for just 99p.over at The Engaging Store. Remember to use discount code ilovebob and you will get it for 99p - Buy Now. If the answer is yes then read on. Interested? The ebook will give you. 30 days of inspiring challenges that will help your business grow. Leadership
6 Tips for Reducing Business Expenses
FEBRUARY 11, 2014
Sometimes, if you threaten to visit their competitors, they’ll give you new-customer discounts and introductory rates to keep you from taking your business elsewhere. 4: Stop Leasing. If you need something long enough to sign a contract for it, go ahead and buy it. They might “suddenly” find a great coupon or discount that they can exclusively offer your company.
The Ultimate Guide to Search Retargeting
Techipedia: Tamar Weinberg
NOVEMBER 1, 2012
They’re excited by the potential of the digital space, but often view their display buys as a necessary evil, usually because they’ve been stuck with the SOB—Same Old Buys. Ad exchanges make it possible to buy and sell inventory across multiple ad networks. Media Buy Efficiency. This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango.
Lessons from Black Friday to Use in Your Communications Plan
NOVEMBER 30, 2015
Buyers go into Black Friday more motivated and willing to buy, simply because of the event tradition. Buying is more fun if it’s an experience. One obstacle faced when including discounts and sales as a tactic in your communications plan is devaluation of product in the consumer’s mind. By Laura Petrolino. I’m not a Black Friday shopper. Then I’d choose shopping.
5 Ways CMOs Can Master Their Online Customer Experience
Buzz Marketing for Technology
NOVEMBER 15, 2013
As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Rule #1: Don’t shout and bulldoze your customers into clicking and buying. Lower costs? Free shipping?
Marketing in the Round
AUGUST 27, 2012
In this Marketing in the Round webinar, Gini Dietrich (who co-wrote the book with Geoff Livingston ) discusses how to break down organizational silos, how cultural shifts and reward systems empower integration across marketing disciplines, how to get executive buy-in and incentivize action, and how to build your own marketing round. p.s. need a discount code? REGISTER HERE !