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10 Important Statistics Your Company Needs to Know About Providing Discounts

Convince & Convert

The holiday shopping season is already here and that means it’s also discount season. However, whether you’re offering discounts on holiday specials or putting together your 2015 pricing plan, there are some helpful stats you should know about offering sales and markdowns. Let’s dissect 10 relevant statistics related to offering discounts: 1. Prepaid discounts.

Fandango Making Good Use of Group Buying


However, there’s another company that is making good use of the group buying industry. Keeping under the radar, Fandango has been dishing out deal after deal through group buying websites. This deal was presented by LivingSocial as a 70% discount off the maximum value of $15 per ticket at Fandango: A Leader in Group Buying? First on Groupon.

5 Group Buying Sites to Stalk


Group buying sites are becoming a popular online destination for many shoppers. If you are looking to find a new online site where you can access a plethora of discounts, you should visit the below sites and start saving money – there’s something for everyone in all of these. Parents Deals is a website that offers discounts for people who are beginning to have families.

5 Easy Black Friday Marketing Tips You Still Have Time For

Puzzle Marketer

Finding deals and discounts becomes a game and your marketing is useful research material! Make sure they can quickly find you by buying up your branded keywords in Google and Bing. Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media black friday cyber monday discounts marketing promotions sales special dealsBlack Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company has the opportunity to participate. Grab them now.

5 Tips: How Brands Can Use Foursquare to Grow


Special is a kind of foursquare offer, which could be a discount or a give ways to encourage customers to engage with the brand through foursquare. Here are a few of the most successful types of offers: A discount with purchase (something like, ‘get 20% any orders over $10′). Tweet More and more people are using Foursquare to check in and share their location.

Groupon by the Numbers


Number of discount coupons (Groupons) sold in 2010. Group Buying Groupon groupon data groupon numbers groupon statistics$750 million. Value of stock the company expects to sell in its IPO. $6 billion. Amount Google reportedly offered to pay for Groupon last year. billion. Value placed on the company based on 2010 investments by venture capital firms. $30 billion. billion. 94,000.

Buy Discount Vouchers | Gifts And Flowers Voucher Codes New Trend.

Stay N' Alive

Hook A Facebook Fan Up: They're Looking For Discounts


To receive discounts and promotions. Sometimes, it seems, the greatest value you can add is a good old-fashioned discount or promotion. Have you experimented with discounts and promotions on your Facebook page? also promised to share results from that report regarding why people become fans of businesses on Facebook in a future post. And here it is. People are predictable.

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Group Buying! Game Changer or Not?

Atom Thought

So how do you buy your t-shirts, or shoes? And maybe if you were buying an unbranded shoe or a t-shirt from janpath, you might want to take help from your friend in bargaining the prices won’t you? So, right from getting inspired to getting the location of product availability to feedback and then finally buying; shopping is social even in the offline world! How soon?

Why You Should Buy Trust Agents

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Why You Should Buy Trust Agents Written on August 17, 2009 by Justin Levy in books , business , chrisbrogan , marketing , social media , trustagents 4 Comments - Leave a comment! If you need yet ANOTHER reason why you should buy Trust Agents by Chris Brogan and Julien Smith , today I explain what I’ve seen these two friends of mine go through over the past year to ensure that the best possible book that they could write hits bookshelves. video. See I like a balanced review.

Social Media Users More Likely to Buy From Brands They Follow


pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media Users More Likely to Buy From Brands They Follow by Pam Dyer on March 18, 2010 Share People who follow a brand on Facebook or Twitter are more inclined to shop that brand or recommend it to others, according to a new report by Chadwik Martin Bailey. What’s your take? short answer is yes.

Interesting Marketing Trends of Small Businesses [Infographic]

Puzzle Marketer

Facebook YouTube Twitter & LinkedIn (Tie) Other interesting facts pulled from the infographic: 67% of customers give their email addresses to companies to receive discounts and promotions. 57% of customers say they are more apt to buy a product in a store after receiving an email. Postal Service. What are the most used marketing tactics used by small businesses?

Is Groupon a Good Incentive for the Small Business Owner?

The Social Media Incubator

Once you discount your product over an extended period of time, you condition your target audience to expect to pay that discounted price.  Does a major discount benefit the customer or the business? Here’s the main point; deals are great, but don’t let “discount-itis” get the best of you.  Is that a huge surprise?  Or Both? You can read Posie’s story here.

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What Are Facebook Deals - Social Media

Social Media Network Marketing

Facebook Deals comprises of the below f actors: Group buying The more people buy, the more discounts will take place Facebook Deals got introduced during the month of April 2011. It offers online coupons to customers who can avail of discounts from their local stores. Facebook recently launched Facebook Deals. The basic principles and modus operandi is the same as what Groupon is. The programme is still in its pilot stage. This pilot is introduced in limited cities: Atlanta, Dallas, San Diego, Austina and San Francisco. Has it rolled into your locale?

2015 Black Friday and Cyber Monday Specials for Marketers and Bloggers


Get 50% off your directory listing on Best of the Web from now through December 6th using discount code CYBER50. Both normally sell for $1,997 each, so that is a buy one, get one free deal. Get 25% off an annual license of Gravity Forms using discount code wpbeginner , courtesy of WP Beginner. Get 50% off using discount code CYBERBF50 until Monday, November 30th.

The BEST gift idea for your office!


Buy the book for your boss, your colleagues, your friends and your Millennial family members. Contact Jamie at  for the latest discounts. Looking for an awesome gift for your colleagues, your boss or your Millennial staff? Look no further! –Daniel H. Pink, author of Drive and  To Sell is Human. Want a bulk order? And DID YOU KNOW? photo credit ).

Eight Social Media Trends for 2011

Spin Sucks

In short, you can now sell on Facebook by letting your customers buy, but also letting them tell their friends. Group buying. You’ve heard of sites, such as Groupon, that sell for discounts if you get your friends to “group&# together to buy a product or service? Social commerce. Social who? And letting their friends tell their friends. Mobile.

7 Popular Types of Social Media Fans [Infographic]


They probably followed your business because they want to let their friends know that they buy products from your company and/or because they genuinely enjoy your content. If you’re using social media to market your company, you know that social media fans are not all alike. Many different types of people follow you on social networks. The Quiet Follower. The Casual “Liker”. Awesome!

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10 Facts About Consumer Behavior on Facebook


number of details were revealed about why and how people interact with brands on the world’s largest social network, including: For the most part, respondents said they “Like” a brand on Facebook because they are a customer (58%) or because they want to receive discounts and promotions (57%). CMB asked 1,491 respondents to share their social media habits.

7 Ways to Get More Facebook Likes [Infographic]


Even a discount as small as 10% motivates people to buy from you. Sometimes content that answers audience questions or provides educational information is a better incentive than a discount or a prize, especially in the B2B space. Your ads appears while a person is browsing Facebook, so it’s unlikely that they have any intent to buy anything from you at the time.

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How to Measure Social Media Success for Your Small Business


It is very different from that immediate, direct measurement we see from “Click Here”, “Download” or “Buy Now”. These word of mouth statements CANNOT be discounted. Measuring social media success and ROI for your business  isn’t as challenging as you may think, and there are different ways to measure success to see how this is impacting your business. Here are the top ones: 1.

Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS messages allow retailers to deliver promotions and discount vouchers straight to their mobile, based on previous purchases from the brand. SMS enables delivery of offers via geo-fencing, which means a customer may only need to walk by a store or relevant location to receive a discount voucher via text, as long as they are opted in to the scheme. SMS, really? Why it Works.

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Email Still Trumps Social Media for Online Marketing


This may be attributed to the frequency of discounts offered within tweets. Shoppers in rural areas tend to have fewer options for buying specialty goods locally and make more purchases online. Email marketing wins more online customers than Facebook and Twitter, but it lags behind organic search. The customer acquisition landscape is constantly in flux. Customer lifetime value.

20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

When purchasing online, B2B buyers rate pricing as the most useful information (though not, generally, special offers or discounts). B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases. ( The Future of Commerce ). 7. Biznology ). 3.

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How to Boost Your Social Media ROI with Influencer Marketing

Simply Measured

Increase Conversions with Discount Codes. In many cases, an influencer talking about your product and reviewing it will be enough to convince people that they should buy the product. But there may be times when you need to give your audience an extra push so that they feel compelled to buy. Brands flock to social media channels to build relationships with their audiences. In

What Makes Customers Loyal to Brands?

Convince & Convert

Discounts and Special Offers. Brands should provide discounts and specials for customer loyalty. health food store in my area consistently provides this kind and has a customer appreciation day once a year with very generous discounts and giveaways. Newspapers often buy in readers by offering coupons; brands can also be very persuasive with coupons and discounts.

7 Tips to Leverage the Power of SMS Marketing

Convince & Convert

One or a few people may fill several of these roles, but you’ll need: an SMS marketing program expert, a retail expert, coordinators for on-location signage, digital creative designers, social media experts, a promotions specialist, an ROI and discount budget analyst, and more. “Buy now.” Not all SMS marketing campaigns are created equal. highlight to tweet). 2.

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Finally – A Promising Buzz in the Social Media Marketing Atmosphere

Unspoken I’ve watched with a bit of dismay as marketers have tried to figure out the social media environment, working to get consumers to buy products and services purely based on electronic communication. They are then urged to tell all their friends about the deal and if three buy using their link, their deal is free. In April Groupon settled a lawsuit for $8.5

Beware Social Media Faux Pas During The Holidays

Spin Sucks

Kmart and Auto-Reply In 2013, Kmart announced its stores would be open on Thanksgiving Day, offering discount-hungry consumers plenty of extra hours to buy gifts for Christmas. The audience in social media can be too broad for a discount tactic to be effective.” By Peter LaMotte No business sets out to commit a social media faux pas—especially during the holiday season.

HOW TO: Grow your Facebook Page by 17% in 1 week!

Buzz Marketing for Technology

No this isn’t a scam or a trick to get you to buy one of my books (but please don’t let that stop you from doing so). The 1800Flowers page was running a special discount that you could get and immediately use once you like the page (called the Reveal tab – because once you liked the page it revealed the discount code for you to use on your next order). Bingo that’s it!

CTA or Die: Eleven Tips for Calls-to-Action that Work

Spin Sucks

You don’t capture an email address; you don’t get someone to buy something; you don’t even get to give away something for free. Use the word “Try” rather than “Buy” – it is far less “final.” Add a benefit onto your button (“Get discount”, “Start with 15 percent discount”) like smartcustomwriting did: Offer another “bonus” once they land. By  Julie Ellis.

Women Rule the Social Web and Your Sales

Spin Sucks

It showed women spend more time on the social networks than men and they also spend 30 percent more time being social, connecting with brands, and buying. In fact, women are nearly 80 percent more likely to buy something they saw on a social network than through any other channel. There is an older blog post (from January 2010) that keeps making the rounds via the web. Hear me roar!

The Ultimate Guide to Search Retargeting

Techipedia: Tamar Weinberg

They’re excited by the potential of the digital space, but often view their display buys as a necessary evil, usually because they’ve been stuck with the SOB—Same Old Buys. Ad exchanges make it possible to buy and sell inventory across multiple ad networks. Media Buy Efficiency. This is a guest post by Ben Plomion, Director, Marketing & Partnerships at Chango.

The 10 Commandments of Customer Engagement

Spin Sucks

Millennials have about $200 billion in buying power today , and much of that buying is done online. Perhaps it is a discount or a coupon for a discount that your customer must get by linking to your site; perhaps it is a free trial or an eGuide. If you do that, when they are ready to buy, they will remember you and come to you. By Andy Preisler. Is it all content?

How to Develop Buyer Personas (Part 1)


Buyer personas take a deep dive into what motivates them and the problems they’re trying to solve, enabling you understand how to add value to their lives and convince them to buy from you. These users have just gone through the buying process and can offer specifics about how they evaluated your product and others in the space. Small gifts or discounts are great for this.

Why Inbound Marketing Is So Important For Your Business


Instead of the old outbound marketing methods of purchasing ads, buying email lists, and hunting down leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they inherently want to be. McKinsey’s research  tells us, “70% of buying experiences are based on how the customer feels they are being treated”. Sales. Podcasts.

6 Tips for Reducing Business Expenses


Sometimes, if you threaten to visit their competitors, they’ll give you new-customer discounts and introductory rates to keep you from taking your business elsewhere. 4: Stop Leasing. If you need something long enough to sign a contract for it, go ahead and buy it. They might “suddenly” find a great coupon or discount that they can exclusively offer your company.

When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

These are the people who take the time to read the company’s posts, and in spite of information overload and hyper-extended schedules, respond by clicking, “Liking,” or buying a company product. You can always show fan appreciation with a discount or a freebie. This is a guest post by Lisa Kalner Williams. But it’s rare to see such fan love on Facebook and Twitter. Why is that?

Marketing in the Round


In this Marketing in the Round webinar, Gini Dietrich (who co-wrote the book with Geoff Livingston ) discusses how to break down organizational silos, how cultural shifts and reward systems empower integration across marketing disciplines, how to get executive buy-in and incentivize action, and how to build your own marketing round. p.s. need a discount code? REGISTER HERE !

Why Social Media Matters for B2B Vendors

Webbiquity SMM

social media games and contests, “checking in&# at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world. B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation.

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