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An Introduction to Social Media for Business

Sprout Social

billion on social media advertising in 2015. Instead of blatantly asking people to buy your product, look for people talking about problems your product solves. Creative campaigns tend to generate a lot of attention and have a greater chance of going viral. 46% of millennials rely on social media when making purchase online.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. Paid Media: Buying Attention at Bargain Basement Prices. And our tests indicate gorilla suit advertisements convert poorly. Most direct marketing advertisement methods (paid search, etc.)

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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

The nuances related to how YOU can build your business further — with specific details related to a single campaign that has no relevancy to 95% of the others — are not going to be publicly shared, because that’s stuff that you need to figure out on your own. Social media is often addictive in some ways too.

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101 Marketing Tools and Technology Tips for 2017

Razor Social

You can use a tool such as Audiense to run automated DM campaigns. This is a great tool to help you manage larger Facebook ad campaigns and get more value from them. This capability will also minimize the risk of spending your money on non-performing campaigns. Use UTM tracking on social media campaigns.

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