article thumbnail

18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

Laura Patterson addresses the same topic as Tony does above, explaining how mapping content to the buying journey and customer lifecycle enables marketers to more strategically build out their content marketing editorial calendars. The Top 6 Reasons You’re Failing at Content Marketing by BuzzStream Blog.

Strategy 226
article thumbnail

An Introduction to Social Media for Business

Sprout Social

billion on social media advertising in 2015. Instead of blatantly asking people to buy your product, look for people talking about problems your product solves. According to a study by Buzzstream and Fractl , the most common reason people unfollow brands is because their content is too boring or repetitive.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. Paid Media: Buying Attention at Bargain Basement Prices. And our tests indicate gorilla suit advertisements convert poorly. Most direct marketing advertisement methods (paid search, etc.)

article thumbnail

Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Abuse is bound to happen in any area that lends itself to marketing potential – should we drop it just because it’s being flooded by newbies that scream buy from me? Although, I have been in advertising for many years I am new to the social media space and still have so much to learn. I don’t think so!

article thumbnail

25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

Online advertising doesn’t directly affect organic search, but it is a vital component of online visibility and can support social and content marketing efforts. Simply, there is no epicenter to your marketing any more — not the advertising, not the website, not the store, not the social channel.”

SEO 192
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

It's wicked fast and being able to pull from Fbook is huge. So far so good. It's obviously brand new and has a ways to go but in its basic form it kills for getting a quick snapshot of what's being said.

article thumbnail

101 Marketing Tools and Technology Tips for 2017

Razor Social

Imagine if you could automatically create an audience of people who visited your checkout page but didn’t buy so you can target them with the right advertisements. For example, if a subscriber visits your product page but doesn’t buy it, that would be a good time to generate an email. Buy good microphones.

Tools 40