Adam Cohen
DECEMBER 12, 2013
These are exciting times for anyone in the advertising, marketing and communications space. In some ways it doesn’t matter if the agency was born from PR, marketing, digital, or advertising. What I am most excited about is the continued opportunity to work with smart colleagues and great brands in a digital landscape.
Adam Cohen
AUGUST 24, 2010
Traditional advertising and marketing provides a cushion, putting out messaging to the large customer population to influence their purchase behavior. They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. How many customers does your company have?
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Adam Cohen
APRIL 12, 2012
If this is the case, brands can combine paid ads with shared status updates as part of a regional campaign, increasing the potential effectiveness of both. The criteria for Targeted Updates appears to be the same selection criteria for LinkedIn’s ad platform. Imitation is Flattery.
Adam Cohen
DECEMBER 12, 2013
These are exciting times for anyone in the advertising, marketing and communications space. In some ways it doesn’t matter if the agency was born from PR, marketing, digital, or advertising. What I am most excited about is the continued opportunity to work with smart colleagues and great brands in a digital landscape.
Adam Cohen
JULY 12, 2010
Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too.
Adam Cohen
JULY 16, 2010
a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.
Adam Cohen
SEPTEMBER 2, 2010
A most recent example for me is a conversation with a copywriter trying to craft the “voice of the brand.&# If that voice isn’t conversational, and they haven’t considered how to be so, an extension of any initiative into social media will be very challenging. Brand Fusion: Creative, Search and Media (4).
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