Sherrilynne Starkie

JANUARY 2, 2018

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Shared media is about engaging stakeholders on social networks. Paid media includes social media advertising, sponsored stories and native ads.

Consultant 309

Consultant Social Media Curata Sysomos 309

Social Media Marketing

APRIL 3, 2013

Trends in consumer marketing are showing that consumers want less advertising and more interaction. Facebook Exchange (FBX) is an advertising service that allows brands to serve targeted ads based on interactions on Facebook. Facebook is making an announcement this week; speculation is that they may be announcing a Facebook phone.

Social Media 160

Social Media Flipboard Storify Reddit 160

Social Media Marketing

JULY 10, 2013

From the article: "Although consumers are rapidly changing their habits and behavior, marketers still haven''t caught up, prioritizing SEO and paid search efforts above engagement over social media." You can now embed Instagram videos and photos directly to your blog or website. Image credit: malloreigh (Flickr).

Social Media 167

Social Media Storify Flipboard Press Release 167

ProBlogger

AUGUST 30, 2012

Trust Me, I’m Lying – Confessions of a Media Manipulator is the title of Ryan Holiday’s new book about the tactics cutting-edge bloggers use to drive hundreds of thousands of viewers to their blogs, seven days a week, 365 days a year. The more engaging the content, the better the paper sold. You must read the book. On the move?

Blogger 40

Blogger Journal Apparel WordPress 40