Advertising Authentication Guidelines Social Enterprise 
Waxing UnLyrical
JULY 18, 2019
In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.
Diva Marketing Blog
NOVEMBER 11, 2010
Unlike an advertisement, press release or CEO speech where your customers accept that someone else has crafted the words, your fans assume that it is You the Brand People who are playing on the field. I call this aligning the social enterprise. Helping to develop guidelines. And you very well may be.
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