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Influencer Engagement: Finding a Fit

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JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

NOVEMBER 11, 2010

I call this aligning the social enterprise. Helping to develop guidelines. Leading conversations about social media ethics, transparency, authenticity as it relates to the company culture and brand values/promise. A trusted partnership must exist which crosses every area/department that touches the customer.

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