Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Influencer 211

Influencer Engagement Fashion Retail 211

Diva Marketing Blog

NOVEMBER 11, 2010

Unlike an advertisement, press release or CEO speech where your customers accept that someone else has crafted the words, your fans assume that it is You the Brand People who are playing on the field. I call this aligning the social enterprise. Helping to develop guidelines. And you very well may be.

Social Media 72

Social Media Brands Press Release Sports 72

Laurel Papworth

JUNE 16, 2010

Conforming to social rules is something that humans ache to do – it’s what defines community- and badges and scorecards tell them in much clearer ways than ‘etiquette statements’ or ’social media staff guidelines’ ever can how to behave. is a bust – Advertising doesn’t work (7).

Badge 108

Badge Sharepoint Social Media Foursquare 108