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Dave Fleet

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I Am Terrific! A Lesson in StoryBranding

Dave Fleet

APRIL 5, 2012

Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” Okay, so most advertising isn’t quite as objectionable as some stranger walking up to a person pronouncing human superiority. But I won’t.

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Interview: Aaron Goldman – Everything I Know about Marketing I Learned From Google

Dave Fleet

SEPTEMBER 9, 2010

Marketing is more than just advertising. And, while tracking is certainly not as easy in PR as in advertising and media, there are plenty of ways to measure impact. This gives people a warm and fuzzy about Google that they just don’t get from, say, Apple. Apple would never launch without full testing and QA.

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