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Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

Then seen as a damage control move in the wake of last year’s Cambridge Analytica scandal, the tool is finally nearing its release as Facebook continues its bid to prioritize data privacy. In the coming months, Facebook will begin rolling out the Clear History feature to users, which will have a potentially significant impact on advertisers.

Apple 74
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The Problem With Allowing Consumers To Opt Out

Twist Image

Namely: I get a great experience as a consumer and you, the marketer, make a lot more money because you''re able to charge advertisers a premium for having such a keen understanding of your consumer. They have crossed the line too many times (now, the government must be involved in terms of privacy and governance).

Privacy 89
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iOS 14 and Facebook Ads: What We Know

Jon Loomer

You’ve undoubtedly heard that Apple is making big changes to data tracking permissions in iOS 14 that could significantly impact Facebook advertisers, publishers, and app developers. You’ve surely heard of this news in stark terms, that advertising will be less effective and businesses will suffer. What’s true?

Facebook 217