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Does your brand take bloggers seriously?

Sherrilynne Starkie

Technorati is not the voice of blogging authority that it once was, but each year the advertising network publishes a report that is required reading for internet marketers. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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The Future Of Display Advertising (It's Bigger Than You Think)

Twist Image

Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. Will we move away from display advertising to another/better form of online advertising? It's still too complicated to get a campaign up. It's just too hard. It's really a problem."

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How To Optimize Your Facebook Ads Like A Pro

The Realtime Report

Facebook’s advertising network allows you to reach millions of potential customers very easily. The ad network is designed to be user friendly, allowing those with even no experience in using paid ads to reach the right type of audience. How To Optimize Your Facebook Ads Like A Pro. Fine Tune Your Ads. Use Third Party Analytics.

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Paid Social Media for B2B: Strategies that Get Results

Oktopost

To get the most from paid social campaigns, try incorporating these five proven strategies. You can create multiple content pieces as part of your in-house library that will help to drive engagement for your various social media marketing campaigns. The Google Display Network (GDN) is the largest advertising network on the internet.

B2B 136
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LinkedIn vs Facebook: Which Will be Better for B2B in 2021?

Oktopost

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. Advertising. What do all these statistics really tell us?

B2B 150
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10 Marketing & Promotion Tips to Help You Get More Traffic

Josh S Peters

Open a PPC Campaign . If done wrong, PPC advertising can cost you a fortune and eat up not only your entire advertising budget but also your general business funds. Get started by visiting the Google Adwords homepage and signing up to the world’s largest PPC advertising network: adwords.google.com.

Tips 165
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Facebook Clear History, Apple ITP & Chrome Updates: What It All Means for Brands

Likeable

In the coming months, Facebook will begin rolling out the Clear History feature to users, which will have a potentially significant impact on advertisers. Facebook has assured us we will not need to worry about any data loss occurring in conversion campaigns as a result of the Clear History tool or related opt-outs.

Apple 74