Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. However, that also means that the competition is getting steeper, and the costs to advertise and promote your business on LinkedIn keep rising. In addition, Facebook is by far the more mature advertising network.

B2B 150

B2B LinkedIn Facebook Statistics 150

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise.

Tools 277

Tools Tips Marketing Social Media 277

Twist Image

FEBRUARY 28, 2011

Banner advertising (or display advertising) has a bad rap with consumers, but it's a driving force in the advertising community. It's still too complicated to get a campaign up. This makes it a lot less interesting for the majority of advertising creative-types to get excited about. advertising network.

Advertising 109

Advertising CPM Advertising network Training 109

Twist Image

JULY 18, 2013

It turns out that the major advertising networks think that Yahoo made a mistake in the acquisition of Tumblr. Digital advertising people can''t figure out the social aspects of Tumblr or where to put all of those ads that their clients want to spread out to as many eyeballs as possible. We just can''t seem to shake it off.

Advertising 109

Advertising Tumblr Brands Yahoo 109

Writtent Blog

JULY 5, 2016

A split within Social media and content: Social Media will be split into 2 areas, the visual web and the community focused web. Native advertising networks, third-parties and managed service providers will offer cost per engagement (CPE) post-click buying options. Content created within communities will continue to be valuable.

Trends 76

Trends Content Marketing Consultant 76