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FEBRUARY 18, 2012
makes sense as a sort of mini-platform (a quick contest or to test out a new product innovation), but ownership of the direct relationship will become an increasingly important element to maintain as Social CRM becomes a much more prevalent part of the marketing equation. online social network. social crm.
Convince & Convert
JULY 31, 2012
This gives Google an end-run way to get Facebook and Twitter and Pinterest and Linkedin activity signal into the Google search algorithm, since they’ve been unable to keep that stream alive via biz dev deals. Launch Adwords for Social. which bought it from Bill Gross who pioneered the concept at GoTo in the way back days).
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Convince & Convert
FEBRUARY 24, 2010
I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Why Social Media Makes Everything About Marketing View more presentations from Jay Baer. Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it.
Convince & Convert
FEBRUARY 5, 2010
Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), link] Social Business Bank Option 1. What a great, active fan base ! but a right-hand location on content sites. No question! link] Warren Fick Wow. It makes your head look confined.
Convince & Convert
APRIL 6, 2010
You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. The other trick I use is looking at competitors backlinks at Yahoo! What do you think? Worth a try?
Convince & Convert
SEPTEMBER 8, 2010
Coincidental timing too, as Yahoo ! Approximately 10 years after having 67% of the search market, Yahoo! Recall that MySpace was the logical heir to the online profile/social network world pioneered by Geocities, Tripod, and Angelfire. Historical footnote: Yahoo! gave up their search engine duties in U.S.
Convince & Convert
SEPTEMBER 21, 2010
The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Yahoo, too. You’re a non-profit hoping to take your social media engagement to the next level? Yahoo, too. Because tools will change. They always do. Myspace also. They always do.
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