Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). MySpace used to be Janet, and now it’s LaToya – at best. MySpace used to be Janet, and now it’s LaToya – at best. Coincidental timing too, as Yahoo !

MySpace 137

MySpace Facebook Social CRM Consultant 137

Convince & Convert

FEBRUARY 24, 2010

I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. Why Social Media Makes Everything About Marketing View more presentations from Jay Baer. Active Listening Social media doesn’t create negativity about your brand, it puts a magnifying glass to it.

Compete 116

Compete Conference Organization Social CRM 116

Convince & Convert

FEBRUARY 5, 2010

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), link] Social Business Bank Option 1. What a great, active fan base ! but a right-hand location on content sites. No question! link] Warren Fick Wow. It makes your head look confined.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

SEPTEMBER 21, 2010

The 7 Steps to Creating a Social Media Strategy Before you begin, commit to worrying about social media tools last, not first. Yahoo, too. Myspace also. You’re a non-profit hoping to take your social media engagement to the next level? Yahoo, too. Myspace also. Because tools will change.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

APRIL 6, 2010

You may have some overlap (especially with Facebook and Twitter), but consumption of status updates and consumption of blog posts and email newsletters are meaningfully different activities, and attract different groups of fans. The other trick I use is looking at competitors backlinks at Yahoo! What do you think? Worth a try?

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

SEPTEMBER 21, 2010

Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. Hope that helps!

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

JUNE 8, 2010

A quick check of Yahoo! Active listening required. Use active listening to engage users. Use active listening to engage users. Most of SunButter’s customers have a disproportionate hankering for the taste of sunflower seeds (baseball players, Australian ex-pats that can’t get Vegemite ). Great stuff.

Social Media 129

Social Media Foursquare Consultant Airlines 129