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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. Not just being talked about but be an active voice in the community. In a sense, they can become part of the community.

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How to Use Facebook for Business and Marketing

Techipedia: Tamar Weinberg

Better yet, to show that the page is active, give the users control by letting their Fan posts show up on the front page. As a result, engagement goes up as the page appears very active. The page should appear active but it should also appear like you’re not neglecting your community. There’s a cost to this, though.

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What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Rebecca Kelley , Search Marketing and Social Media Consultant : A social media marketer needs to be an active participant in the social media sphere. traditional PR skills (building goodwill), marketing skills (giving customers what they want), and customer service (delivering resolutions to issues). Browsers obviously mostly lurk.

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Quantum Entanglements: The Social Media Scandals

Techipedia: Tamar Weinberg

She was created and portrayed entirely by her “mother&# , Debbie Swenson, a middle-aged Midwestern housewife with some serious issues. LillyBarb’s daughter Gabrielle, who had been very active in the early stages of the discussion, stopped responding to the posts. There is a fine line in all of this.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity SMM

A national survey of reporters and editors revealed that 89% use blogs for story research, 65% turn to social media sites such as Facebook and LinkedIn, and 52% utilize microblogging services such as Twitter. Although only 7% of Americans maintain an active Twitter account (vs. 52 Cool Facts About Social Media by Danny Brown.

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An Open Letter to Facebook

Techipedia: Tamar Weinberg

While Facebook is introducing new developments, they are losing sight of the old issues that are mostly “broken&# or that have not yet been addressed. After all, it’s a similar issue to Robert Scoble’s when Facebook disabled his account two years ago. Removing Fans Here’s another interesting issue.

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