Social Media Strategery

MAY 25, 2013

You’ve just graduated with a degree in communications, advertising, PR, or marketing, and have joined the thousands of other grads in competition for hundreds of entry level jobs and internships. It’s a tough market out there and I don’t envy the position you’re in at all. What were the results?

Press Release 124

Press Release Tumblr Advertising LinkedIn 124

Social Media Strategery

MAY 12, 2010

I actively avoided Twitter, for example, because I didn’t see the purpose. We needed to identify a way to make social media relevant across dozens of skillsets, markets, and teams across the firm. Participants not only understand the concepts, but are actively deploying these solutions within their project teams.

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Social Media Strategery

OCTOBER 27, 2009

Not everything is a marketing opportunity – just try to be a helpful person whom others can rely on. If you’re interested in conducting a marketing call, say that’s what you’re doing. Be active within the social media and Gov 2.0 Don’t speak only in marketing-y consultant-ese.

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Social Media Strategery

JUNE 21, 2009

The rest of the wiki would be open to engaging others in our work and designed to ‘market’ our capabilities to others.&# You have to focus on both tech and people – can’t just embed it into daily work either because people will actively try to avoid using it. and expect it to get used. and expect it to get used.

Gov 2.0 117

Gov 2.0 Social Media Wiki Collaboration 117

Social Media Strategery

DECEMBER 22, 2008

I’ve seen Intellipedia , TSA’s Evolution of Security blog , DoDLive , the DoD’s Blogger’s Roundtable , FEMA’s YouTube channel , GovLoop , and many other examples of “Government 2.0.&# I’ve also seen plenty of failed blogs, dormant wikis, and other failed attempts at using social media.

Gov 2.0 62

Gov 2.0 Social Media Wiki Web 2.0 62

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. Not marketing – they’re look at social media as “how do I leverage this to sell X.&#

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50

Social Media Strategery

OCTOBER 12, 2008

For example, let’s say that the Transportation Security Administration (TSA) wanted to implement a wiki – should that wiki be open to just TSA employees? In private sector markets commerce, entertainment and advertising, the “social web&# serves the purpose of generating transactions. You are on the forefront.

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76