Dave Fleet

JULY 5, 2010

They’ve also made some interesting moves towards drawing a line between social media activity and business results with the introduction of their Audience product. I’m looking forward to more information on this move soon, and to monitoring further activity in this space over coming months.

Sysomos 334

Sysomos Alterian Filtrbox Attensity 334

Bill Hartzer

MAY 26, 2010

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. TNS Cymfony – a Kantar Media company, TNS Cymfony provides customers with market influence analytics – some of the best analytics in the industry.

Cymfony 152

Cymfony Social Media Tools SM2 152

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Diva Marketing Blog

FEBRUARY 23, 2009

  I’ve seen better brand equity analysis from TNS/Cymfony who integrate their brand equity tool with listening.   We believe that there is such a thing as a research value chain where the center of gravity is shifting from the activity of data collection to synthesis. 

Research 40

Research Social Media Cymfony Sample 40