Laurel Papworth

APRIL 13, 2010

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people’s activity? The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can monetize conversations and activities.

Twitter 99

Twitter API Badge SMS 99

ProBlogger

OCTOBER 2, 2017

Some people would call them personas or avatars today. I know some people like personas and avatars, other people don’t. Most people’s avatars, most people’s understandings of their readers ends at ‘They’re 34, they’re male, they live in these sorts of… ‘Their demographical information. They have an avatar.

Content 43

Content Marketing Avatar Exercises 43

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter?

Facebook 105

Facebook Virtual World Foursquare Banking 105