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An Introduction to Social Media for Business

Sprout Social

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. sponsored.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media?

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How to Write a Social Media Strategy in 9 Steps

Laurel Papworth

Which Covers: Purpose vs Values, Tribes & Customer Avatar (Targeted Comms),Spaces and Platforms, Roles and Personal Brand Gamification, Engagement Life Cycles & Call To Actions, Key Influencers, Voice & Etiquette, Campaign & Activities, Rituals & Conversation Diary. Do you have to write a social media strategy for a client? Who, what , why etc.

The Ultimate Social Media Etiquette Handbook

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > The Ultimate Social Media Etiquette Handbook The Ultimate Social Media Etiquette Handbook by Tamar Weinberg on December 10, 2008 Share Social media mimics real relationships — in many cases.

How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Business , Marketing , Social Media > How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself by Tamar Weinberg on June 16, 2010 Share This is a guest post by Kwame Boame.

A Brief History Of Social Media

socialmediarockstar.com

Home Consulting About Contact Subscribe Social Media Rockstar Social Media Blog – ::Social Media Rockstar:: A Brief History Of Social Media by Brett Borders on June 2, 2009 S ocial media isn’t really “new.&# These early social media explorers built “ boxes “… homemade electronic devices that could generate tones allowing them to make free calls and get access to the experimental back end of the telephone system. The first “tweetup&# type social media events were 2600 meetings.

What has Social Media Network done to us

Social Media Network Marketing

Sections To Read Home Main Page Community - Social Media Network Online Who will benefit from this blog? Social Media Ne. About Me - Social Media Network Online Contact Me - Social Media Network Online Your Contribution To This Blog - Social Media Netw. What People Have To Say About Pervara - Social Med. Unported License.

How PR Pros Are Using Social Media for Real Results

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! confused)?

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. million followers).

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Social Media Strategy: 10 Experts Reveal Their Secrets

Viper Chill

For example, you might not know that I helped one newspaper go from a limited social media presence to helping them hit the Digg homepage over 40 times. Together, these people have been involved in social media as long as anyone else and discovered tactics to help you get the most out of the services. Use the messaging system in SU to actively promote your links.

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Social Media From A to Z: A Glossary

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact Social Media From A to Z: A Glossary by Pam Dyer on June 30, 2010 Share The social media landscape is changing quickly, and it’s filled with terms that are strange to those who aren’t familiar with it. Comments are a primary form of two-way communication on the social Web.

Seven Elements of a LinkedIn Audit to Improve Brand Consistency

Spin Sucks

Whenever I start a new job, one of the ways I get to know my fellow colleagues is to take a tour through their social media networks and complete a LinkedIn audit. This makes it essential that your employees are actively engaged on social media, and acting as a brand ambassador, especially on LinkedIn. Activity. Activity. By Erika Heald. Connections.

What Does Your Twitter Avatar Say About You?

Socialized

Tweets are short at 140 characters, but a Twitter avatar must visually represent a user in just 2304 pixels. Choosing the right avatar can affect the way people see you online. Here are some of the most popular avatar types and what they say about the user: Standard head shot : Head and shoulders, framed squarely, professional in appearance, though perhaps a little formal. Political dissident : Generally based on the previous avatar types, but modified to show support for a person, political cause, etc. And go ahead and critique my avatar. (I can take it.).

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The 6 Dangerous Fallacies of Social Media October 8th, 2008 |Written By: Jay Baer | View Comments Tweet (Amazing Gangsta Chimp image by the talented Matt Cioffi ) You may have heard of social media.

Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

Over the past few years, we’ve seen a significant shift in the way brands utilize social media. As companies have built out their social media teams, the tools those teams use mature, and best practices have been honed. Likewise, social marketers are expanding the possibilities of what can be achieved. But should it be? Measuring What Matters.

How to Use Analytics to Increase Instagram Engagement

Peg Fitzpatrick

It's always important to start with the basics for social strategy. Have a clear, fantastic avatar that you use on Instagram as well as Twitter, Google+, Facebook. It helps people to recognize you across social media if you use the same photo. From Rebekah Radice , “There’s no sense in getting active on a social network if no one knows about it. Add

20 Top Twitter Monitoring and Analytics Tools

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 20 Top Twitter Monitoring and Analytics Tools by Pam Dyer on April 26, 2010 Share Image via Wikipedia Social media is much more than a way to stay connected and to have fun: it’s a way to market yourself, your business, and your products and services. How social are they? Wide reach.

How to Create an Online Course Your Audience Will Fall in Love With

Socially Sorted

It’s the kind of content that will have your audience saying “you must have read my mind” and “it’s just what I needed” It’s content that gets them results and turns them into raving fans who stay active in your online course … and refer all their friends. Nail Your Ideal Customer Avatar. Founder of Razor Social. . Listen.

5 Ways to Humanize Your Brand on Twitter

Convince & Convert

In some large corporations every Tweet is run by legal, which doesn’t always allow for real time posting or the ability to engage actively with followers in a human-esque way. If you’re a smaller company you might consider using your headshot as your avatar.  In this example, Matt Martin works for Sam’s Club and has a dedicated employer account. 3. Include Host Twitter chats.

Klout: A Call To Inaction

Spin Sucks

One’s ability to motivate people to take action is not only made up of blog readership, tweets, followers on LinkedIn , or collections of pictures on Facebook ; it is about the person behind the social media. We wizards of Twitter , don’t just interact with the tiny little avatars, we get to know them. It is not to say that being active and involved isn’t important, it is.

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Interview with Social Media Citizen: Laurent Blondeau

Social Media Citizens

With 13 years experience in media business, previously managing the Business Development unit at Canal+ ,  he has become an expert in all kind of media activities in all kind of TV’s: Pay, Free, VOD and Web TV. Finally, I was in, without any forecasted plan, and still continue to like social media, as it starts to improve people, relations and knowledge.

6 Science-Backed Strategies to Get More Followers on Twitter, Facebook, Instagram, and More

Buffer Social

Follower count is one of the metrics we keep a close eye on with our social media reports and audits. There is a lot of great advice on how to grow your followers on social media (much of which I’ll relay below), and at Buffer we’ve always been interested in the research behind the advice. Engage with others on the social platforms. Stay active.

Forget What the Experts Say…You CAN Shortcut Your Way to Success with Social Media

www.mytechopinion.com

There is some validity however, to the shear amount of effort required in implementing social media marketing strategies….or And that’s why I’m not surprised when agents ask me if I can do “the social media” for them. Now the reason I’m so passionate about social media as a real estate marketing strategy is because it gives agents who are willing to be a participant….a

Why the Blue Key Campaign is Turning Me Blue

Waxing UnLyrical

Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish. You have only to look at who has signed on so far as a Champion to see how many vibrant social media personalities and voices have signed on to promote the campaign. Because it’s important. So here I go. Please.

Supercharge WordPress: A Little Known Way to Increase Pageviews & Conversions

Viper Chill

Even more impressive is that 75% of these weren’t even available when I signed up last year, so they’re actively growing the service. For blog posts with just a few comments the additional load isn’t too bad, but when you get a lot like me, showing avatars next to comment dramatically slows the loading time of a page. seconds to 0.9 Choosing a Dedicated Host. 4.45s.

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people’s activity? The first question is ethical – if money and currency is about a show of worth, a menu of value, then yes, we can monetize conversations and activities. Different types of Social Networks (3).

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Seven Steps To A Better Facebook Business Page

Waxing UnLyrical

Bonus tip: This is also a very smart way to keep on top of activity on competitors’ pages. With the new page layout, because your page’s fans are no longer featured with their avatars, as they used to be, your “liked&# pages get moved up a bit. Public Relations Social Media amplify hootsuite hyper alerts tips on facebook business pagesThe rest is easy. Sorry!

Social Media Triggers Us To Be Helpful!

Social Media Network Marketing

Well at the start let me confess that I myself am glued to the world of Social Media Network Online. So much so that apart from my personal life I have made a profession out of it and am into freelance Social Media Network Online which also takes us to the Online Reputation Management System. And so I lead my life on the Social Media Network Online. Maslow in today's world would have added Social Media Network Online as one of the basics that one needs to survive apart from food, clothing, shelter, security etc. In web 2.0

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity SMM

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general. This table says why by Social Media Today.

Social Media Should Drop Dead

Twist Image

You can't kill a good online social network. This makes it increasingly as easy to grab a HD bluray version of Avatar as is it to grab a copy of Lady Gaga 's latest single. " DeadSwap removes the need to go to a fixed location and turns the off-line file sharing system into a real-world social network where individuals secretly pass USB sticks from one person to another (in a very James Bond -ish kind of way). avatar. online social network. social media. social web. Plus ca change. It changes. It evolves. Drop dead, Internet. eyebeam.

Seven truths about online influence

SocialFish

If you’re an active participant in your community, immersed in listening and responding and building relationships on a daily basis, you will already know who is connected to whom just through your regular interactions with people. 2. For us, of course, this is just  one piece of the bigger Social CRM puzzle. And by friends, I mean REAL friends. Remember this ?

Facebook Credit: Zuckerberg next Treasurer of the Internet App2User

Laurel Papworth

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Social Networks and Online Communities – maybe Twitter? Facebook Money for Social Games.

Academy Awards: Oscars Social Media

Laurel Papworth

When I speak and write on the COI of Social Media – the Cost of Inaction – one cost is cultural relevancy. In fact, there is a full generation gap between the ages of average members of AMPAS and the ages of active filmmakers. from Media Awareness Network, California ). That could be fatal… The Oscars and social meda. Televising the Oscars.

Top Twitter Blog Marketing Tips

ProBlogger

Twitter is one of the top three or four social media marketing tools today, with roughly 12% of online adults using Twitter according to this Pew Internet report. Entrepreneur Mark Suster explains this at Tech Crunch , saying, “Twitter is an amazing generator of social hooks to websites. Beware of using tools such as Klout, as users with significant social media influence have been routinely undervalued by the Klout algorithm. Are they active? Be socially proactive. Blog Promotion blog marketing social media twitterFind influencers.

How to Turn Your Twitter Profile Page into an SEO Masterpiece

TwiTip

Twitip Getting more out of twitter Follow 102,289 followers Subscribe 20,083 subscribers starters guide getting followers tools tips business people news add a tip David McClellan @simmentors David McClellan aka -Twitter Dave. I am a Co-blogger at SIM Mentors, a social influence media blog. How to Turn Your Twitter Profile Page into an SEO Masterpiece 46 If you have spent any time around social marketing you probably know that SEO and social media go hand and hand. You can even SEO your Twitter pic (avatar)… Yes, you can even SEO your profile picture!

Hotels and Social Media Travel Tourism

Laurel Papworth

HotelsMag has come up with 10 Internet Marketing Resolutions for 2010 including social media ones. Engage your customers directly via social media and mobile initiatives, and Web 2.0 will take full advantage of Social Marketing and enhance the social media strategy for my hotel in 2010. Over 44% of Internet users are active in social media.

How to Create a Scrappy Brand Blueprint

Convince & Convert

In fact, data from Edison Research’s Infinite Dial study shows that over a third of Americans age 12 and up knowingly follow brands on social media. The “marketing megaphone” we use to tell our stories continues to change dramatically as new networks like Snapchat and Instagram gain in popularity, but these new forms of media still require strong brands behind them.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search The Science of Inequality – Finding Your Influential Customers April 28th, 2010 |Written By: Jay Baer | View Comments Tweet Does social media breed inequality? million followers on Twitter? population.

11 Tips To Thrive on Twitter | Almost Savvy

Almost Savvy

Twitter, like all online activity, will become part of your reputation and brand, whether you like it or not. Leaving the default avatar in place is the kiss of death in terms of getting people to follow you. Reply Donna Eastman says: November 6, 2009 at 11:02 am Irene, you do an excellent job of clearly explaining social media! I use LinkedIn and hope to venture into Twitter soon.

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The Power Of Direct Relationships

Twist Image

Is it directly with the brand or with an online social network? On one hand, we're happy when retailers that we like provide us with discounts and bonuses because we're valued customers and, on the other hand, we're willfully sharing (some might argue over-sharing) so much information via social media that we're simply more comfortable there. In contrast, 52% of consumers responded that they are "much more concerned" or "somewhat more concerned" about sharing the same data on social networks." It's something that I have been actively blogging about since 2010.