Harp Interactive

MARCH 31, 2010

The client wants to know if their social media campaign is working! They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media sharing / participation (activity on key social media sites, e.g. Facebook, Twitter, Digg, etc).

Analytics 350

Analytics Social Media Trendrr Digg 350

Convince & Convert

NOVEMBER 23, 2010

Tweet There are four mandates that companies are adopting when they are examining and analyzing the success of their online marketing and social media programs. Behavior-Based instead of Aggregated Data. But in the social media realm, we haven’t quite gotten there yet. The Official Toothpaste of Social Media.

Metrics 128

Metrics Postrank Klout Marketing 128

Waxing UnLyrical

DECEMBER 21, 2010

My friend (and client, but he’s a friend first) Shashi Bellamkonda is, I think, genetically-wired to try and talk about new things – no doubt why he’s Network Solutions’ “social media swami,&# and he mentioned it. And I dont see the point of unintentionally undercutting a platform that is already active.

Social Networking 270

Social Networking Class Comments Conversation 270

Waxing UnLyrical

JANUARY 26, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Like Stuff On Facebook? Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. Say Cheese, You’re An Ad! You read that right.

Class 268

Class Facebook Privacy Public Domain 268