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The Metaverse: What it is and why it matters for brands

Sprout Social

The internet we know and love today—social media, apps, live streams, e-commerce—is known as web2. These include, but are not limited to, the following: Extended reality (ER) – another umbrella term encompassing virtual reality (VR), augmented reality (AR) and mixed reality (MR). Virtual worlds created by metaverse users (e.g.,

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How to Get the Most Out of Virtual Events You Attend

agora pulse

But how’s the virtual events landscape panning out so far? The virtual events industry is set to grow to $774 billion by 2030. Virtual platforms experienced phenomenal growth over the last few months as people scrambled for new ways to continue to do business, build connections, and generate leads. Organization.

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