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The Metaverse: What it is and why it matters for brands

Sprout Social

The internet we know and love today—social media, apps, live streams, e-commerce—is known as web2. These include, but are not limited to, the following: Extended reality (ER) – another umbrella term encompassing virtual reality (VR), augmented reality (AR) and mixed reality (MR). Virtual worlds created by metaverse users (e.g.,

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