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Brands Spent a Whopping $673B on Social Media Ads in Five Years

The Realtime Report

Brands Spent a Whopping $673B on Social Media Ads in Five Years By Jastra Kranjec With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising.

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How Social Media Marketers Can Manage Multiple Projects Efficiently

Convince & Convert

Managing multiple marketing projects on social media can be challenging. In this post, I have shared some tips on how social media marketers can manage multiple projects efficiently. Always Have a Plan The importance of planning for your social media marketing projects cannot be overemphasized. between 2022 and 2027.

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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

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Social Commerce: How Social Media Is Changing the Online Shopping Experience

Later

In fact, the global social commerce market is estimated at $89.4 billion by 2027. . Later’s SVP of Marketing, Cameron Uganec , shares his thoughts and predictions: What Is Social Commerce? It has the potential to elevate the shopping experience and is huge for brands who want to increase their sales revenue. .

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10 New Retails Trends You Need to Know for 2023

Hootsuite

Retail businesses need to keep a finger on the pulse of their industry and market. Understanding current and future market forces means that you can address them. Stay on top of retail trends and incorporate them into your business and marketing strateg ies for 2023 and beyond. Launch new sales and marketing channels.

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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. What’s driving the ecommerce chatbot revolution—a market that’s expected to hit $1.25 They’re making it easier for customers to order from their favorite brands. This further boosts sales and brand engagement. billion by 2025 ?

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Social media and hospitality: How 4 brands are serving 5-star experiences

Sprout Social

With the right tactics and tools, a hospitality social media marketing strategy can help you increase brand awareness, gain new customers and supercharge long-term loyalty. Keep reading for actionable tips from hospitality brands taking customer satisfaction to the next level on social. billion users expected by 2027.