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Higher education social media strategy: How Gettysburg College makes the grade

Sprout Social

Each of these communities is unique, yet they all contribute to one shared college experience. Kailey White, assistant director of Social Media & Digital Strategy, and Staci Grimes, director of digital marketing are the driving force behind Gettysburg College’s social media strategy.

Education 102
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Why P2P Texting Should Be Part of Your Marketing Strategy in 2021

Social Media Strategies Summit

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. Isolation and physical distancing have forced us to embrace technology now more than ever; newfound importance has been infused into community building; growing support for local businesses has emerged.

Strategy 209
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5 Best Examples Of Brands Using Social Media For Customer Service

Keyhole.co

Nike maintains a dedicated Twitter account solely for customer support which helps them to keep their marketing messages separate from their support interactions. Their bio provides a direct link to their community page for general issues and advises customers to drop a direct message for payment-related queries.

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Don’t Miss Out on These Big Opportunities to Grow Your Business via YouTube

agora pulse

Do your social media marketing plans lack a strategy for YouTube? From humble beginnings as a way for people to connect through video content, YouTube is now one of the biggest marketing channels offering lots of opportunities for growing your business. Live streaming is a huge marketing opportunity on YouTube.

YouTube 153
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5 Successful Instagram Influencer Marketing Campaigns Worth Having A Look At [Backed by Data]

Keyhole.co

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? So, it’s no wonder influencer marketing has been one of the biggest buzzwords in digital marketing for the past few years. What is influencer marketing? Why Instagram influencer marketing campaigns?

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74 Artificial Intelligence Statistics to Guide Your Marketing Plan

Hootsuite

Artificial intelligence tools are a hot topic in marketing circles. 74 artificial intelligence statistics for marketers Artificial intelligence growth statistics The pace at which businesses and individuals are adopting AI has not been seen with other emerging technologies. By 2025, that number is expected to reach 116.9