Social Media Strategies Summit
SEPTEMBER 12, 2019
In 2019, US advertisers are expected to spend nearly $60 billion on programmatic advertising. This post offers a guide to programmatic advertising and the trends shaping the industry in 2019 and beyond. What to Expect in 2019 and Beyond. Programmatic Display Ad Spending. What is programmatic advertising? Source: Econsultancy.
Social Media Strategies Summit
JUNE 7, 2019
So where is video headed in 2019? As of January 2019, Facebook reported that there are now more than 400 million people viewing Instagram Stories daily. One example is the video creation kit from Facebook, which allows users to create mobile-first video ads that use your existing photo assets, text overlays, and logos.
Sprout Social
APRIL 19, 2019
As of January 2019, the highest number is India at 300 million users. 96% of Facebook users access it on mobile. When creating content and designing ads, always make sure that the mobile preview is set up correctly. When creating content and designing ads, always make sure that the mobile preview is set up correctly.
Hootsuite
MAY 16, 2022
Disney spent $213 million on Facebook mobile advertising in 2020. About 95% of Facebook ad views are on mobile, including when people are mindlessly scrolling before bed. Cost per click (CPC) Facebook ad cost metrics. The beginning of 2021 started off with low CPCs and ramped up the rest of the year. Your location.
Ignite Social Media
FEBRUARY 23, 2021
In 2019, Reddit shifted from a CPM to a CPC buying model. Since CPC buying is newer to the platform, advertisers may see Traffic campaigns with lower CPMs than Brand Awareness/Reach campaigns, so if your goal is awareness and your budget will allow, test both ad objectives to see which brings in the lowest CPM.
Sprout Social
MARCH 26, 2019
Last updated: March 26, 2019. Last Updated: March 5, 2019 Whether it’s a brand promotion, video, news update or even a meme, visual content rules. Available both in image or video format, these ads will appear on both mobile and desktop. Nearly everyone is there. This would account for 19.6% of the share). Read More ….
Hootsuite
OCTOBER 27, 2020
Number of people using mobile phones around the world: 5.20 To put these numbers in perspective, more than two-thirds of the world now uses a mobile phone (67 percent), while almost 60 percent of all the people on Earth now use the internet. However, when it comes to social media, users clearly prefer mobile devices.
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