How to plan a successful product launch with Instagram Drops
Sprout Social
JULY 20, 2021
In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. This buzzy sales tactic—where retailers create demand around limited edition products or small collections by building hype in the days and weeks leading up to the launch date—is known as a product drop. What are Instagram Drops?
Let's personalize your content