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How to Ideate a Winning Back-to-School Campaign

Unmetric

About 10% of parents looked to a social media site to help them with back-to-school shopping, in 2015. Change the time-frame to August 1 – September 30 th 2015. Discover can help you ideate, collaborate and strategize a content plan. Fret not, here’s the how-to on creating a kickass social media campaign.

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The 3 Social Media Lessons of 2013 – And What’s In Store for 2014

Convince & Convert

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. This week, we have a very special Year in Review episode of Social Pros. Listen Now.

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11 Ways to Jumpstart Your Instagram Branding

Sprout Social

Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. However, there’s no way to track, collaborate or view all of your Instagram analytics in one setting.

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Paige Lewin on Crafting a Flawless Marketing and Sales Culture

Oktopost

Paige even suggests a few different tactics to get these teams communicating and collaborating to bridge any gaps, She stresses the need to keep sales and marketing “joined at the hip” to continue to deliver a high level of excellent performance.

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How to plan a successful product launch with Instagram Drops

Sprout Social

In November 2015, Kylie Jenner launched her iconic lip kit to so much fanfare, her website crashed. This buzzy sales tactic—where retailers create demand around limited edition products or small collections by building hype in the days and weeks leading up to the launch date—is known as a product drop. What are Instagram Drops?

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6 lessons and predictions from the best social media campaign ideas of 2021

Sprout Social

Another campaign I love is the recent collaboration between the NBA and NBA paint, a fan account with over 70,000 followers, to announce the teams’ regular season schedules. Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity SMM

Only 20% of CMOs use social networks to engage and collaborate with customers. Retailers are the biggest spenders on display ads, accounting for 21% of total spending. Internet Retailer ). Internet Retailer ). Internet Retailer ). Internet Retailer ). ” ( Internet Retailer ). MarketingLand ).