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Why Snapchat Memories Will Be Pivotal (And Why Marketers Are So Excited)

Buffer Social

According to numbers from comScore, 14% of smartphone users aged 35 and older use Snapchat, too. In 2015, Snapchat Discover made the network a media destination by providing publishers with a mobile-first way to share editorial content. Think of it as Instagram in 2014-2015 or Facebook in 2009-2010.

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How to Add & Manage Multiple Instagram Accounts for Your Brand

Sprout Social

However, one of the biggest problems still in existence is Instagram’s API, which prevents third-party tools from commenting outside the native platform. A Shopify report discovered Instagram had the second-highest average order value compared to other social media platforms. Provide Unique Content to Each Account.