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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

This week I had the pleasure of reading a new report from Smart Insights on the State of Digital Marketing 2015 and decided to dig in a bit further with an interview. I think content personalization is the biggest opportunity into 2016 for B2B Marketers. The following is an excerpt from our discussion, I hope you enjoy it.

B2B 100
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Top 10 SEO Ebooks for Beginner and Intermediate Online Marketers

Kikolani

The Advanced Guide To Content Marketing – by Quicksprout. . If you have already gotten your hands dirty in the world of content marketing, read this book to grow your knowledge and hone your abilities. Mobile Ranking Factors – by Searchmetrics. . Download ebook.

eBook 60
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The Top 10 Marketing Attribution Software Solutions

Oktopost

In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average! In fact, this model is on its way out from the digital attribution landscape largely because it reduces marketing content to direct and aggressive pitches that no longer work as well.

Software 101
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On-page SEO Tips: Three Things You Can Do Right Now

ProBlogger

Some of these factors which comprise on-page optimization include: writing great content which fills a need, and making it linkable. using your image alt text to help search engines understand your content better. If the target page no longer exists, a 301-redirect can be used to point to a page with similar content.

SEO 51
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10 PPC Blogs Every Marketer Should Read

Convince & Convert

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). Most Shared Article in 2015: Goodbye, Google+: Social Network Broken Into Streams and Photos Products (5,000+ Shares). “I Most Shared article in 2015: 5 SEO Myths to Forget in 2015 (2,600+ Shares).

Adwords 60
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5 Social Media & Digital Marketing “Must Haves” for 2016

yMarketingMatters

Consumers Are Mobile. Consumers Are Social. Stats show that consumers are becoming increasingly visual and prefer images, videos and infographics to other types of content. Content with relevant images gets 94% more views than content without relevant images. Five “Must Have” Tactics for 2016.

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Fetching Friday – 33 Top Posts on Marketing and Productivity

Kikolani

Fetching Friday is back for week twelve of 2015! Content Marketing. How to Craft Headlines That Draw People to Your Content by Heidi Cohen. Top 15 Websites to Find Free Images For Your Content Marketing by Amy Cowen. 10 User Generated Content Campaigns That Actually Worked by Eric Siu. Search Engine Marketing.