Bill Hartzer

DECEMBER 16, 2013

With the power of mobile marketing set to reach a peak over 2014, there has never been a better time to get your business a piece of the SMS action. However, as well as the obvious efficiencies involved, there are a number of other clear benefits of opting for SMS marketing. The element of surprise. Be strategic.

SMS 97

SMS Strategy Wireless Mobile 97

Idaconcpts

JUNE 4, 2014

It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. Without further ado, here are today’s top 6 rules of digital marketing. Content Marketing. It used to be called “Guest Blogging” but now we call it “Content Marketing.”

Marketing 151

Marketing Case Study Smart Phone SMS 151

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. 2,938 crore (~$473.8M) by the end of 2014. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938 94 crore (~ $15.1M) in FY 2012 to Rs.300

comScore 199

comScore Smart Phone SMS Advertising 199

Convince & Convert

APRIL 10, 2015

These days, mobile strategy is an imperative for marketing departments across every industry. If that’s too complex, you can solve the same problem simply: Create an app that allows them to reach a customer service rep immediately via SMS. This is last call to get ahead of this trend.

Mobile 60

Mobile Strategy Loyalty SMS 60