Viper Chill

APRIL 7, 2014

Even though they dropped off the radar slightly, the SSL certificates niche is still an industry I watch with great interest because it’s one where big brands can get away with doing pretty much anything they want (unless someone calls them out on it?). Manual webspam notice was on point.

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Webbiquity SMM

JANUARY 5, 2016

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. These writers face the same challenge.

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Viper Chill

JANUARY 27, 2016

Just a few months later, Logan Green would launch ride sharing competitor Lyft , which rode on the back of Uber’s success to a $4bn valuation. It’s no coincidence that success stories in new industries often come in pairs. I had focused on the German version of their operations but noticed “they’re also running a.co.uk

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Viper Chill

JULY 21, 2014

On all 404 pages of their users websites Shopify add two nice links, one for ‘Point of Sale’ which gets 38,000+ searches per month and one for ‘Ecommerce Software’ They constantly change the anchor text to try and rank for different terms as you’ll see in a second. That really surprises me.

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Writtent Blog

MAY 21, 2014

That’s what search engines want in 2014 – that is what consumers want. The truth is that content has always been king on the Internet. However, whereas the focus was always on quantity in the past, quality now holds the trump card and determines the success of marketing campaigns. Because they see return on investment.

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