The 8 Things You Must Do to Improve Your Sponsored Social Ads
Convince & Convert
MARCH 19, 2018
In fact, social advertising budgets doubled from $16 billion in 2014 to $31 billion in 2016. But to achieve this low cost, your video must abide by a few principles. A great quality score leads to more impressions at a lower cost-per-engagement, while a low quality score will lead to less impressions for a higher cost.
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