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Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

CEO Evan Spiegel describes Snapchat’s messaging as “conversational”, rather than “transactional”, which gives the impression you’re just talking to a friend. Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing.

article thumbnail

Snapchat – Proof That Simplicity & Authenticity Wins

Mindjumpers

CEO Evan Spiegel describes Snapchat’s messaging as “conversational”, rather than “transactional”, which gives the impression you’re just talking to a friend. Since the mid-90s, SMS has been seen the same way, with mostly the UI advancing.